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- News from around the agency 18 декември г. 14:44
- Four reasons why people hate Foursquare, and why they're wrong. 14 декември г. 07:19
- Athletes, Celebrities and Crisis Management 11 декември г. 11:50
Draftfcb In DM News, Draftfcb New York's Mike Brzozowski discusses social media marketing and predicts that in 2010, brands will begin using it for “strategic services.”
www.dmnews.com
In 2009, marketers experimented with social media marketing. This year, the channel will grown in sophistication and become more closely aligned with strategy.
Draftfcb The Census 2010 campaign kicked off today in New York. Follow along via Twitter @uscensusbureau and join the 2010 Census group on Faceboook.
Draftfcb Congratulations to Draftfcb’s Global Retail & Promotions Officer, Tina Manikas. Tina was recently named Promo & Activation Jury President for the 57th Cannes Lions International Advertising Festival.
www.canneslions.com
The official website of the international advertising festival. Presents archives, showcase, gallery and a directory related to the advertising world.
Draftfcb The fight against Hodgkin’s disease took a major step forward as the Alese Coco Fight 2 Win Campaign and Draftfcb Orange County announced the launch of a new PSA in order to gain funding for the widely overlooked lymphatic cancer.
fight2win.org
Draftfcb If you haven't read the article in the New York Times already, be sure to check out the brand-new "Wear the Pants" campaign for Dockers from Draftfcb San Francisco.
www.nytimes.com
Although Dockers remains a popular brand, many younger men associate the pants with their heyday of casual Fridays and the 1990s.
Draftfcb Congrats to Draftfcb Chicago's Kim Luegers - named one of Mobile Marketer's Mobile Women to Watch in 2010! http://is.gd/585Bn
Draftfcb
Industry legend Lester Wunderman is honored by Draftfcb Executive Chairman Howard Draft as DMNews celebrates 30 years.
http://www.dmnews.com/lester-wunderman/a
www.dmnews.com
Draftfcb Direct 'Mad Men' talk of transformation in the DMNews 30th Anniversary special edition, out today. Draftfcb Executive Chairman Howard Draft is quoted. http://bit.ly/6YGvec
Draftfcb Every 30 seconds, a child dies of malaria. With your help, it can be prevented. Be sure to check out the UNDER COVER movement for UNICEF New Zealand, which is working to help achieve UNICEF's international target of distributing 25 million insecticide treated bed nets to malaria endemic countries.
www.unicefundercover.org.nz
Saweba Abu is a young mother who knows the dangers of malaria all too well.She has one child – but she has given birth to three. Saweba has already lost a son and a daughter to the disease. The thought of losing another fills her with dread. “Always in my heart,” says Saweba holding her [...]
Draftfcb The 2009 Gunn Report has been issued and Draftfcb Executive Chairman Howard Draft serves as guest editor. You can read Howard's intro letter by clicking on the link below.
www.draftfcb.com
Draftfcb Be sure to check out The Shelter Pet Project from Draftfcb Chicago on the Ad Council's brand-new website, My Ad Council.
my.adcouncil.org
My Ad Council invites Ad Council supporters to get behind the campaigns and make sharing your public service. Share Ad Council PSAs, learn about campaigns and the people who make them happen.
Westfield gives DraftFCB early Christmas present :: StopPress :: Breaking news from New Zealand Mark
www.stoppress.co.nz
Westfield gives DraftFCB early Christmas present :: StopPress :: Breaking news from New Zealand Marketing magazine
Draftfcb Did you know that approximately 2 out of 3 Americans object to having their activity tracked online? Yet, at the same time, 1 out of 2 Americans likes receiving offers that are specifically tailored to their interests. To learn why this matters and more, be sure to check out the latest episode of our podcast series featuring Draftfcb New York's Mike Brzozowski.
www.draftfcb.com
New York, November 12, 2009 - Be Transparent: The Key to Online Tracking: Michael Brzozowski, executive vice president of CRM at Draftfcb New York, discusses the hot topic of online tracking and the importance of transparency in collecting consumer information in the digital space. ...
Draftfcb Be sure to read this great recap of the efforts of Draftfcb San Francisco for the Child Abuse Prevention Center during last week's Global Day of Giving.
www.thecapcenter.org
The Child Abuse Prevention Center is a national and international training, education, research and resource center dedicated to protecting children and building healthy families.
Draftfcb Be sure to read "Client Relations in a Real-Time World" by Draftfcb CEO and President Laurence Boschetto.
www.adweek.com
Advertising industry information from Adweek. Read inside stories on advertising, creative, and client - agency relationships.
