
Sylvie Fortin here, and I have a bone to pick with Google. On September 23, 2009, Google launched a new, free service that purports to be the next big thing in social communities...

This post is not meant to be a commentary about Google Sidewiki, but rather serves as an updated list of the most recent tools and applications that have been built to attempt to block Sidewiki from appearing next to your website if you don’t want it to. ...

Michel Fortin and Sylvie Fortin
A recent study showed a (not so) surprising statistic, which
underlines the idea that you can increase your conversion rate by
shifting your focus away from those who buy, to THIS, instead...
http://www.michelfortin.com/boost-conver sions-conversely/
www.michelfortin.com

Editor’s Note: This is the fifth in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy! ...

www.michelfortin.com
I love social media. And I love trying and testing new stuff. If there's some new social media tool, website, or community, I'll be one of the first ones to try

Michel Fortin and Sylvie Fortin
http://www.michelfortin.com/what-surgery -taught-me-about-copywriting/
www.michelfortin.com
A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never

www.michelfortin.com
If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems. No,

www.michelfortin.com
Theodore Levitt once said, People don’t want to buy a quarter-inch drill, they want a quarter-inch hole. This is one of the most quoted passages in

I know your time is valuable so I’ll get right to the point. Product owners and affiliates for the last couple years have lived a happy co-dependent existence. In the beginning, affiliates had limited choices. Today, it’s an ocean of opportunity. The ...

Editor’s Note: This is the fourth in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy! ...

Editor’s Note: This is the third in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy! ...

Editor’s Note: This is the second in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy! ...

Editor’s Note: This is the first in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy! — Michel Fortin Stop being so lazy with affiliate marketing! An affi...

It ticks me off when people spend too much time on headshots, graphics, and other name recognition devices when they should be focusing more on web sites that actually make money!...

Yesterday, Ed Dale posted an article to his blog that kind of struck me. In it, Ed submits that hard-sell marketing is better than soft-sell, even when people are jaded and annoyed with such aggressive approaches. If you think I’m saying this because I prefer soft-sell approaches, think again. Th...


























